Fashion Industry

The American - style " Outlet Stores " concept arrived in the 1990s. Outlet Store are generally located in out of town sties in from of purpose - built shopping centers selling a wide range of discounted designer level, middle market and mass market products price are low because most of the merchandise on sale is form previous seasons enabling desiger level appearance in their stranded stores. 

Around the world Fashion Weeks work on following trends that are really the key for the following season. But In India it has always been a little difficult with the designer to choosing to do whatever they feel most comfortable.  The biggest and the most famous Fashion Week held in India is Lakme India Fashion Week. It held almost every year. It is presented in show such a way that country's famous designers and newcomers present their collections on ramp. Collections are related to various lines and silhouette. Lakme is the biggest Industry dealing in cosmetics of course spnoser. It as a part of advertising. It includes mind blowing like Ritu Kumar, Rohit Bal ,Abu Tani, Ritu Beri, Neeta Lulla, etc. This is major Fashion Week which is captured by media and responsible for setting up trends for coming seasons 

It indicates change what is fashion one year will be out by the next Fashion, which is as old as time as new as tomorrow. Many people criticize the fickleness (change) of fashion but if fashion never changed the public would not continue to buy clothing. It is the change which make the fashion business exciting. 

Designers and manufacturers are increasing able to appeal to different consumer markets to sell their merchandiser. At one point, companies such as Calvin Klein, Manish Malhotra, Ritu Kumar primarily distributed their products through department stores and specialty organizations.Comsumers shopping in these Venus were willing to pay the full retail price if their requirements for early and complete service were met.  These well know companies use other channels of distribution as means of reaching their targeted audience, such as 'Designer Shop' & 'Outlets' that wear the company's or designer's names. In malls across the country and in downtown, central markets, a host of fashion merchandiser producess have opened shops in which only their collections are sold. The designer also enables the entire collection to be shown under one roof. Another advantage is that the designer 's company has control over the management of the retail outlets and the decision...

1.Pret-a-Porter, simple meaning is " Ready to Wear ",clothes are a cross between haute couture are mass market.  2.Ready to Wear collections are usually presented by fashion house each season during a period know as Fashion Week.  3.Ready to Wear is the term for factory made clothing, sold in finished condition in standardized sizes, as distinct from made to measure clothing tailored to a particular person's frame. 

Fashion designer work in different ways. Some sketch their ideas on paper, on other hand drape fabric on a dress form. When a designer is completely satisfied with their designs, then they think about type of fabric, texture and colours according to seasons. Next step, they consult a professional pattern maker who make the design on paper pattern or use computer system. At last, a sample of garment is ready and tested on a model to make sure it is an operational outfit. 

"  Acceptance Fashion  "mean consumer acceptance. It implies that consumes must buy & wear. A style to make it  a fashion. It is said that there's no fashion if nobody buys it. Acceptance by a large number of people makes a fashion important.  For example bow ties, tapered jeans are & will always be styles but they can only be called fashion, when they become prevailing styles.