Designers Retail Stores

Designers and manufacturers are increasing able to appeal to different consumer markets to sell their merchandiser. At one point, companies such as Calvin Klein, Manish Malhotra, Ritu Kumar primarily distributed their products through department stores and specialty organizations.Comsumers shopping in these Venus were willing to pay the full retail price if their requirements for early and complete service were met. 

These well know companies use other channels of distribution as means of reaching their targeted audience, such as 'Designer Shop' & 'Outlets' that wear the company's or designer's names. In malls across the country and in downtown, central markets, a host of fashion merchandiser producess have opened shops in which only their collections are sold. The designer also enables the entire collection to be shown under one roof. Another advantage is that the designer 's company has control over the management of the retail outlets and the decision making that is best suited to market the merchandise competition is also restricted by eliminating the presence of other lines. 

Today such renowned designer such as Armani, Chanel, Manish Molhotra and Ritu Kumar, J. J Valya and many more becoming common places in in fashion retailing by operation their own merchandising units.