Fashion Industry

Visual Merchandising is the activity and profession of developing the floor plans and three dimensional displays in oder to maximize sale. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase.  The purpose of visual merchandising is to. * Make it easier for the customer to locate the desired category and merchandise.  * Make it easier for the customer to Self-select.  * Recommend, highlight and demonstrate particular products at strategic locations.  * Educate the customer about the product in an effective and creative way.  * Make proper arrangements in such a way to increase the sale of unsought goods. 

Marketing research is the systematic design, collection, analysis and reporting of data and finding relevant to a specific market situation being faced by the company. As we all know that the fashion firm business is seasonal  and keeps changing at quicker peace, the fashion firm face a number of problems due to changing level of expectations, changing environmental, conditions and the mounting competition, which markers it necessary that marketing decisions are based on a scientific research system. Methods of Research  1.Primary Source 2.Secondary Source   1.Primary Source - When we try to collect first hand information about a particular topic ,it is know as primary source of data. This type of data can be collected by observation, survey and experimention. 2.Secondary Source - This can be collected from books, magazines, journals, periodicals,govt's news release, research papers as reports published by some authority or agency.