Visual Merchandising

Visual Merchandising is the activity and profession of developing the floor plans and three dimensional displays in oder to maximize sale. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase. 
The purpose of visual merchandising is to.
* Make it easier for the customer to locate the desired category and merchandise. 
* Make it easier for the customer to Self-select. 
* Recommend, highlight and demonstrate particular products at strategic locations. 

* Educate the customer about the product in an effective and creative way. 
* Make proper arrangements in such a way to increase the sale of unsought goods. 

Comments

Post a Comment

Popular posts from this blog

History of Fashion

Image
1.Fashion start when human began wearing clothes.  2.The history of fashion is a history of garments. During the past century. It was the couturies and designer that laid the foundation of modern fashion industry.  3.History of fashion is influence of culture, heritage and lifestyle of particular the place or country. For Example :-India is different fashion history to others. 
Read more

Street style

Image
1. Street Style is a specific fashion style which comes from college going youngester .they adopt lasted fashion trends, mostly garments brands concentrate taste on young boys and girls.  2.  Culture and lifestyle is influence street style of particular place or city. For example America have different street style and Turkey  have different to others.  3. India's culture is vast and colourful, so Rajesthan have own street style and Bombay's different street style. 
Read more

Draping

Image
1.The Art of Draping is an important part of fashion house. Draping for fashion design is the process of positioning and pinning fabric on a dress form to develop the structure of a garment.  2.Fashion designer drape garments in section .like, front bodies, back bodice, front skirt, back skirt etc. Basically this is basic technique of drape.  3.Draping is a key skill to understand the designs, what create perfect fitting and how to drape on garments.  4.Fashion Darping and fitting are usually done with muslin to resolve any design and fitting issues of a garments before cutting the pattern on real fabric. 
Read more