Fashion Industry

Fashion Forecasting means Prediction about fashion, clothes, colours, texture and styles. Fashion Forecasting is a global career that fouse on upcoming trends that will be presented on the runway and in the stores for the upcoming seasons. It would be impossible to ask all consumers what they will want to wear a year or two in advance, they would not even know themselves, because designers, merchandiser and retailers must work so for ahead of the selling-season to produce or stock the fashion their customers will want, they must learn to anticipate customers wants & needs to be fashion forecasting of the future. Today fashion industry workers rely on the internet to retrieve information on new books, hots colours, celebrity wardrobe and designers collections. Fashion Forecasting involves the following activities :- 1.Studying market conditions -how consumers buying behavior is influence by society, economics, technology & the environment.  2. Notice the life styles of the m...

Specialist fashion multiples occasionally operate on a franchise basis where the store is run by a franchisee who purchases all of the products from the franchisor .The franchise contract obliges the franchisee to pay an initial start up fee and subsequent royalties to the franchisor. This may seem a relatively expensive method of setting up a retail business yet it could be argued that the franchise has a good chance of success from trending under an established brand name with the overheads of range planning, product development and promotion being borne by the franchisor. Franchising is rare with in the fashion market, the most well known example being the Italian company Benetton. The advantage to the franchisor is that the brand can expend with the minimum of investment in now stores as well as benefit of regular income from franchisees. 

1.The Art of Draping is an important part of fashion house. Draping for fashion design is the process of positioning and pinning fabric on a dress form to develop the structure of a garment.  2.Fashion designer drape garments in section .like, front bodies, back bodice, front skirt, back skirt etc. Basically this is basic technique of drape.  3.Draping is a key skill to understand the designs, what create perfect fitting and how to drape on garments.  4.Fashion Darping and fitting are usually done with muslin to resolve any design and fitting issues of a garments before cutting the pattern on real fabric. 

Designers and manufacturers are increasing able to appeal to different consumer markets to sell their merchandiser. At one point, companies such as Calvin Klein, Manish Malhotra, Ritu Kumar primarily distributed their products through department stores and specialty organizations.Comsumers shopping in these Venus were willing to pay the full retail price if their requirements for early and complete service were met.  These well know companies use other channels of distribution as means of reaching their targeted audience, such as 'Designer Shop' & 'Outlets' that wear the company's or designer's names. In malls across the country and in downtown, central markets, a host of fashion merchandiser producess have opened shops in which only their collections are sold. The designer also enables the entire collection to be shown under one roof. Another advantage is that the designer 's company has control over the management of the retail outlets and the decision...

Fashion designer work in different ways. Some sketch their ideas on paper, on other hand drape fabric on a dress form. When a designer is completely satisfied with their designs, then they think about type of fabric, texture and colours according to seasons. Next step, they consult a professional pattern maker who make the design on paper pattern or use computer system. At last, a sample of garment is ready and tested on a model to make sure it is an operational outfit. 

" Boutiques  " is a french word, which means " Little Shop" .In every part of the country where fashion minded consumers are present, small business called boutique.  They are primarily women's emporiums. Boutiques differientiate themselves from other types of retailers by offering an assortment of high-priced items in small quantities.  Many boutiques feature custom designed clothing and unique accessories from fashion's famous global markets. 

1.Fashion start when human began wearing clothes.  2.The history of fashion is a history of garments. During the past century. It was the couturies and designer that laid the foundation of modern fashion industry.  3.History of fashion is influence of culture, heritage and lifestyle of particular the place or country. For Example :-India is different fashion history to others. 

1. Magazine give us information about wedding, information on travel, food and entertainment news news are also included.  2.The fabulous fashion trends at your fingers, getting ideas for the wardrobe.  3.There are nothing better than the times you can spend sitting down and relaxing with your favorite fashion magazine. 

Fashion show is the event that communicate and represent a fashion story. There are several means of sales promotion of your products. Fashion shows is the shortest path to popularizing a product among elite and then finally the masses.  There are 6 types of fashion show :- 1.A formal runway fashion show.  2.A production fashion show.  3.An informal fashion show.  4.Designer fashion show.  5.Charity fashion show.  6.Sponsored fashion show.