Fashion Forecasting

Fashion Forecasting means Prediction about fashion, clothes, colours, texture and styles. Fashion Forecasting is a global career that fouse on upcoming trends that will be presented on the runway and in the stores for the upcoming seasons.
It would be impossible to ask all consumers what they will want to wear a year or two in advance, they would not even know themselves, because designers, merchandiser and retailers must work so for ahead of the selling-season to produce or stock the fashion their customers will want, they must learn to anticipate customers wants & needs to be fashion forecasting of the future. Today fashion industry workers rely on the internet to retrieve information on new books, hots colours, celebrity wardrobe and designers collections. Fashion Forecasting involves the following activities :-
1.Studying market conditions -how consumers buying behavior is influence by society, economics, technology & the environment. 
2. Notice the life styles of the men, women and children, who are the customers. 
3.Researching sales statistics to establish, sales trends. 
4.Evaluating the popular designers collections to find fashion ( colours, silhouettes, fabrication) that suggests new direction or trends. 

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