Fashion Market Research

Marketing research is the systematic design, collection, analysis and reporting of data and finding relevant to a specific market situation being faced by the company.
As we all know that the fashion firm business is seasonal  and keeps changing at quicker peace, the fashion firm face a number of problems due to changing level of expectations, changing environmental, conditions and the mounting competition, which markers it necessary that marketing decisions are based on a scientific research system.
Methods of Research 
1.Primary Source
2.Secondary Source
 1.Primary Source -When we try to collect first hand information about a particular topic ,it is know as primary source of data. This type of data can be collected by observation, survey and experimention.
2.Secondary Source -This can be collected from books, magazines, journals, periodicals,govt's news release, research papers as reports published by some authority or agency. 

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