Window Display

A display window, most commonly called shap window or store window, is a window in a shap  displaying items  for sale or otherwise designed to attract  customers to the store, usually  the term refers to larger window in the front facade of the shop. Such window were invented about 1780,Display window at boutique usually have  dressed up mannequin in them. Putting  a window Display of merchandise in a store's window is called "window  dressing ",which is also used to describe the items  displays themselves. As a figure of speech, "window  dressing "means something done to make a better impression  and sometimes implies  something dishonest or aeceptive. 

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