Advertising

Advertising is a multi dimensional activity. It is a form of mass communication, a powerful marketing tools, a component of the economic system, a means of financing the mass media,  a social Institution, an art form, an instrument of business management, a field of employment and a profession. 
Features of advertisement 
1. Advertisement is concerned with telling the target market about the right product. 
2.Advertisement include selling, mass selling, sales promotion and public relations. 
3.The purpose of advertisement is to inform and to persuade. 
4.The  consumer accepts  advertisement as a useful necessary activity as it  provides information. 
5.Advertisement is the  communication aspect. 
6.The advertisement should be creatively differential from that of the competitors. 
7.The advertisement should  be able to evoke an emotional response. 
8.The advertisement should be able to encourage the customer to interact with the products. 

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